Sample campaign
Every screen below comes from one fictional campaign — “The Trust Dividend” by Dana Whitfield — built to show the product working end to end. No real author's data appears on this page.
Sample campaign — fictional demo data, labeled as such in the product too (see /app/demo).
Sample campaign — fictional demo data, labeled as such in the product too.
Week 2 of 4 · Strangers finding you
Week 2 is about proving the framework works before you ask for anything — three posts walk readers through 'The Trust Dividend' framework, plus a follow-up nudge to the 18 readers who committed a week ago but haven't posted yet.
Sample campaign — fictional demo data, labeled as such in the product too.
For: your LinkedIn followers · Why: Teaches the book's core framework before any ask — this is what earns organic (non-roster) readers. · Goal: Move readers from aware to interested
CTA: Follow along
“The team you can see every keystroke of is not the team doing its best work.” That's the uncomfortable finding behind The Trust Dividend: teams that feel safe outperform teams that feel watched — and most leaders build the second kind by accident. The fix isn't fewer check-ins. It's a specific kind of trust I call the Trust Dividend — and it's measurable.
For: Priya M. (finished the book, committed 8 days ago) · Why: Priya committed over a week ago but hasn't posted — the commitment→published stage is this campaign's weakest link, and a personal nudge to someone who already said yes converts at 30-50%. · Goal: Move a stale commitment to published
CTA: One-tap reminder with the direct review link
Hi Priya — no pressure at all, just checking in! If you're still up for leaving an honest review of The Trust Dividend, here's the direct link: [review link]. Totally fine to skip if it's not landing for you — thank you either way for reading.
For: Coaching for Leaders — host opened the first pitch twice, no reply · Why: A second, lighter-touch follow-up after two opens outperforms silence — but it only goes out with your sign-off. · Goal: Book a podcast appearance
CTA: Approve or edit before it sends
Hi again — following up in case the first note got buried. Happy to send a one-page brief or a few sample questions if that's useful. Either way, appreciate you considering it.
For: your 4,200 newsletter subscribers · Why: Organic velocity is the north-star metric and it needs non-roster readers — your newsletter is the highest-intent channel outside the roster. · Goal: Generate 2-5 organic reviews
CTA: Ask for an honest review, not a favor
Thank you for being here for launch week. If you've read The Trust Dividend, would you take two minutes to leave an honest rating on Amazon or Goodreads? Loved it, hated it, somewhere in between — real reviews are what help other readers find the book.
Sample campaign — fictional demo data, labeled as such in the product too.
To: The Modern Manager (podcast)
Approved and sent · 2026-07-08The Modern Manager covers exactly this audience — mid-level managers navigating hybrid/remote trust — and hasn't run a book-focused episode in 6 weeks.
A framework your listeners will argue about — The Trust Dividend
Hi — I host a leadership podcast that's a close match for The Modern Manager's audience, and I wanted to bring you a book, not a pitch. The Trust Dividend (out June 30) makes the case that teams built on psychological safety outperform teams run on surveillance and fear — with a framework for measuring "trust debt" that I think your listeners would push back on in the best way. Would a 30-minute conversation work for your show? Happy to send a one-pager or sample questions first.
Evidence
Their last 4 episodes covered management trust and autonomy — this book's argument slots directly into that run.
Verify on their page →Drafted from public episode history. Nothing about this contact was invented — verify at the link before it sends.
Sample campaign — fictional demo data, labeled as such in the product too.
Invited
ARC landing-page signups + direct expressions of interest.
Copy delivered
Review copies (ebook/ARC) sent.
Started reading
Confirmed opened/started, self-reported or platform-tracked.
Finished
Reported finishing the book.
Committed to review
Said yes to leaving an honest review.
Published — launch team
Roster reviews live on the retailer.
Published — organic
Non-roster readers who reviewed unprompted — the north-star signal.
2026-06-18 · Invited
Signed up via the ARC landing page after seeing a LinkedIn post.
2026-06-19 · Copy delivered
Emailed the ebook automatically.
2026-06-24 · Started reading
Confirmed via a short check-in reply.
2026-07-01 · Finished
Replied 'just finished — loved chapter 6.'
2026-07-04 · Committed to review
Said yes to an honest review, no promise of sentiment.
2026-07-12 · Reminder sent
One-tap, no-pressure nudge — see docket item d2 in the Sample daily docket tab.
Sample campaign — fictional demo data, labeled as such in the product too.
Published
41
Forecast day 30
83
Goal
100
Organic target
27/30
Weakest link: Commitment → published
63 commitments are unfulfilled; only 31.5% of commitments have converted vs. the 70% genre benchmark. This single stage explains the 17-review gap to goal.
Assumptions (all visible, all editable)
Start free and get your own launch plan in about 2 minutes — built from your manuscript, not a fictional one.